During my time as Internet Art Director for SportingNews.com, I was often asked by vendors, sponsors, and partners to come up with creative methods of tying their product into the upcoming season. In this case, Subway wanted a means of showcasing Reggie Bush, and his accomplishments for the week as part of their “eat fresh” campaign.

Each Monday the banner was updated with Reggie’s stats from that weeks game. So each week, the Subway ad remained fresh, and more importantly relevant to the user.

services provided

• Flash Animation
• ActionScript2